About
Walk as the Untamed Heroine through a journey of torn pages and personal truths. Inspired by Max Mara’s FW25 Women’s Collection, this coming-of-age story explores growth, strength and self-discovery.
Value proposition
An interactive story site for Max Mara's FW25 women's collection: you move through the Untamed Heroine's torn pages as a coming-of-age narrative. Fashion campaign built as a playable piece rather than a lookbook.
- Business
- Consumer brand
