Commerce & Lifestyle website design inspiration
8 sites in commerce & lifestyle, inside Consumer. Products sold to people rather than teams. The craft here is warmth: photography, colour and copy doing the persuasion that a feature list can't.
8 sites
Fly Hyer
Startup
Norm
Creative
21 TSI
Startup
Zoi
Startup
Commerce & Lifestyle websites by the numbers
Measured across the 8 sites above: mood and dominant colour from each screenshot, typefaces from the fonts each page actually loads.
- Mood
- 50% light, 25% minimal, 25% dark
- Dominant colours
- grey 3blue 2white 2black 1
- Typefaces in use
- BeausiteClassic-Light, Helvetica Now Display, Inter, KMR Melange Grotesk, Saans, Source Code Pro








