Consumer website design inspiration
Products sold to people rather than teams. The craft here is warmth: photography, colour and copy doing the persuasion that a feature list can't.
19 sites
Eight Sleep
Startup
Margin
Agency
Casa Corpo
Creative
Fly Hyer
Startup
TERRA
Creative
Norm
Creative
Alfi
Startup
Forma
Startup
21 TSI
Startup
OEM
Startup
Zoi
Startup
Norma
Startup
Odyssée
Startup
Consumer websites by the numbers
Measured across the 19 sites above: mood and dominant colour from each screenshot, typefaces from the fonts each page actually loads.
- Mood
- 47% light, 26% dark, 16% minimal
- Dominant colours
- grey 7blue 4black 3orange 2
- Typefaces in use
- Inter (4), Saans (2), ABC Diatype, Archivo, baselGrotesk, BeausiteClassic-Light
Inter is the most common typeface here, on 4 of the 16 sites whose fonts could be read, followed by Saans.



















